Frozen Embryo Transfer · Pilot · Iteration 1

Three ways to teach the
frozen embryo transfer.

A 93-second patient consent video reimagined in three brand-agnostic visual directions. Scroll to walk through the script. Each scene shows four image variants — use the arrows on the frame to flip between them.

SourceFET_V2_US_04

Length93 seconds

Scenes15 per style

Variants4 per scene

Sub-brandsSGF · RSC · FCI · IVFFL · PREG · RMA

↓ pick a direction

Three visual directions

Same script. Three distinct worlds.

The same 15-scene FET narrative rendered in three brand-agnostic visual systems. Pick a direction below — or scroll through all three in sequence.

Now viewing

▶ 5s preview

Style 01 of 3

PART 1 / 3

Cormorant Garamond · Inter

[ FET PILOT · STYLE 1 ]

15 SCENES · 4 VARIANTS

A visual direction for the frozen embryo transfer

Warm Anatomical

"Skilled hands. Warm science."

5s preview · Kling 3.0

Contemporary editorial medical illustration — anatomically honest, human-present, emotionally held — every form carries the confidence of a knowledgeable hand and the warmth of genuine care.

Warm Parchment#F5EDE4

Terracotta Flesh#D4A574

Coral Life#E88D5F

Walnut Brown#8B6F47

Warm Charcoal#2B3A3A

Muted Sage#6FA396

Warm Cream#FFF3E0

Narration voice

NPR-quiet, ~12% slower than clinical baseline. Mid-register chest voice; calm without sedation, warm without performance. Reference: Krista Tippett × reproductive endocrinologist on a follow-up call.

↓ Scroll to begin Scene 01

[ FET · 2026 ]

WARM ANATOMICAL

SCENE 01 / 15

0.0s — 4.3s

01 / 04

Option A

[ FET · 2026 ]

WARM ANATOMICAL

SCENE 02 / 15

4.3s — 6.8s

01 / 04

Option A

[ FET · 2026 ]

WARM ANATOMICAL

SCENE 03 / 15

6.8s — 18.8s

Risk of the thaw, handled with calm. — variant A

Risk of the thaw, handled with calm. — variant B

Risk of the thaw, handled with calm. — variant C

Risk of the thaw, handled with calm. — variant D

01 / 04

Option A

[ FET · 2026 ]

WARM ANATOMICAL

SCENE 04 / 15

18.8s — 26.2s

Reserves exist — clinical room. — variant A

Reserves exist — clinical room. — variant B

Reserves exist — clinical room. — variant C

Reserves exist — clinical room. — variant D

01 / 04

Option A

[ FET · 2026 ]

WARM ANATOMICAL

SCENE 05 / 15

26.2s — 34.4s

01 / 04

Option A

[ FET · 2026 ]

WARM ANATOMICAL

SCENE 06 / 15

34.4s — 43.9s

01 / 04

Option A

[ FET · 2026 ]

WARM ANATOMICAL

SCENE 07 / 15

43.9s — 47.1s

Embryo under the microscope. — variant A

Embryo under the microscope. — variant B

Embryo under the microscope. — variant C

Embryo under the microscope. — variant D

01 / 04

Option A

[ FET · 2026 ]

WARM ANATOMICAL

SCENE 08 / 15

47.1s — 50.4s

Workstation — humanizing the team. — variant A

Workstation — humanizing the team. — variant B

Workstation — humanizing the team. — variant C

Workstation — humanizing the team. — variant D

01 / 04

Option A

[ FET · 2026 ]

WARM ANATOMICAL

SCENE 09 / 15

50.4s — 53.2s

Drawing the embryo into the catheter. — variant A

Drawing the embryo into the catheter. — variant B

Drawing the embryo into the catheter. — variant C

Drawing the embryo into the catheter. — variant D

01 / 04

Option A

[ FET · 2026 ]

WARM ANATOMICAL

SCENE 10 / 15

53.2s — 56.2s

Catheter loaded — instrument ready. — variant A

Catheter loaded — instrument ready. — variant B

Catheter loaded — instrument ready. — variant C

Catheter loaded — instrument ready. — variant D

01 / 04

Option A

[ FET · 2026 ]

WARM ANATOMICAL

SCENE 11 / 15

56.2s — 58.2s

Catheter close-up — instrument detail. — variant A

Catheter close-up — instrument detail. — variant B

Catheter close-up — instrument detail. — variant C

Catheter close-up — instrument detail. — variant D

01 / 04

Option A

[ FET · 2026 ]

WARM ANATOMICAL

SCENE 12 / 15

58.2s — 59.2s

Speculum — discreet acknowledgment. — variant A

Speculum — discreet acknowledgment. — variant B

Speculum — discreet acknowledgment. — variant C

Speculum — discreet acknowledgment. — variant D

01 / 04

Option A

[ FET · 2026 ]

WARM ANATOMICAL

SCENE 13 / 15

59.2s — 73.4s

The procedure — anatomical centerpiece. — variant A

The procedure — anatomical centerpiece. — variant B

The procedure — anatomical centerpiece. — variant C

The procedure — anatomical centerpiece. — variant D

01 / 04

Option A

[ FET · 2026 ]

WARM ANATOMICAL

SCENE 14 / 15

73.4s — 82.0s

Release — the emotional peak. — variant A

Release — the emotional peak. — variant B

Release — the emotional peak. — variant C

Release — the emotional peak. — variant D

01 / 04

Option A

[ FET · 2026 ]

WARM ANATOMICAL

SCENE 15 / 15

82.0s — 93.0s

Next steps — the unclosed arc. — variant A

Next steps — the unclosed arc. — variant B

Next steps — the unclosed arc. — variant C

Next steps — the unclosed arc. — variant D

01 / 04

Option A

PART 2 / 3

Nunito · Inter

[ FET PILOT · STYLE 2 ]

15 SCENES · 4 VARIANTS

A visual direction for the frozen embryo transfer

Luminous Form (Soft 3D)

"Warmth rendered in three dimensions."

5s preview · Kling 3.0

Every element has volume, temperature, and life. Soft 3D rendering gives biological forms a tactile warmth that flat illustration cannot. Sits closer to Buck Studio / Giant Ant than to a Pixar short.

Soft Petal#E6B8A2

Sage Promise#C8D5A4

Apricot Light#F4A85A

Cream Canvas#FBF9F5

Warm Graphite#4A4A4A

Mineral Blue#8FA8B8

Candlelight#FFF8F0

Narration voice

NPR science correspondent × fertility specialist. 130–140 wpm, measured. Subtle upward lift on reassurance lines. The brightness of a contemporary wellness brand voice without performed softness.

↓ Scroll to begin Scene 01

[ FET · 2026 ]

LUMINOUS FORM (SOFT 3D)

SCENE 01 / 15

0.0s — 4.3s

01 / 04

Option A

[ FET · 2026 ]

LUMINOUS FORM (SOFT 3D)

SCENE 02 / 15

4.3s — 6.8s

01 / 04

Option A

[ FET · 2026 ]

LUMINOUS FORM (SOFT 3D)

SCENE 03 / 15

6.8s — 18.8s

The thaw — resilience, not risk. — variant A

The thaw — resilience, not risk. — variant B

The thaw — resilience, not risk. — variant C

The thaw — resilience, not risk. — variant D

01 / 04

Option A

[ FET · 2026 ]

LUMINOUS FORM (SOFT 3D)

SCENE 04 / 15

18.8s — 26.2s

01 / 04

Option A

[ FET · 2026 ]

LUMINOUS FORM (SOFT 3D)

SCENE 05 / 15

26.2s — 34.4s

01 / 04

Option A

[ FET · 2026 ]

LUMINOUS FORM (SOFT 3D)

SCENE 06 / 15

34.4s — 43.9s

01 / 04

Option A

[ FET · 2026 ]

LUMINOUS FORM (SOFT 3D)

SCENE 07 / 15

43.9s — 47.1s

01 / 04

Option A

[ FET · 2026 ]

LUMINOUS FORM (SOFT 3D)

SCENE 08 / 15

47.1s — 50.4s

01 / 04

Option A

[ FET · 2026 ]

LUMINOUS FORM (SOFT 3D)

SCENE 09 / 15

50.4s — 53.2s

01 / 04

Option A

[ FET · 2026 ]

LUMINOUS FORM (SOFT 3D)

SCENE 10 / 15

53.2s — 56.2s

Loaded catheter — full view. — variant A

Loaded catheter — full view. — variant B

Loaded catheter — full view. — variant C

Loaded catheter — full view. — variant D

01 / 04

Option A

[ FET · 2026 ]

LUMINOUS FORM (SOFT 3D)

SCENE 11 / 15

56.2s — 58.2s

01 / 04

Option A

[ FET · 2026 ]

LUMINOUS FORM (SOFT 3D)

SCENE 12 / 15

58.2s — 59.2s

01 / 04

Option A

[ FET · 2026 ]

LUMINOUS FORM (SOFT 3D)

SCENE 13 / 15

59.2s — 73.4s

The catheter threads — anatomical centerpiece. — variant A

The catheter threads — anatomical centerpiece. — variant B

The catheter threads — anatomical centerpiece. — variant C

The catheter threads — anatomical centerpiece. — variant D

01 / 04

Option A

[ FET · 2026 ]

LUMINOUS FORM (SOFT 3D)

SCENE 14 / 15

73.4s — 82.0s

The release — the climactic moment. — variant A

The release — the climactic moment. — variant B

The release — the climactic moment. — variant C

The release — the climactic moment. — variant D

01 / 04

Option A

[ FET · 2026 ]

LUMINOUS FORM (SOFT 3D)

SCENE 15 / 15

82.0s — 93.0s

01 / 04

Option A

PART 3 / 3

Crimson Text · Source Serif 4

[ FET PILOT · STYLE 3 ]

13 SCENES · 4 VARIANTS

A visual direction for the frozen embryo transfer

Editorial Grain

"Drawn with care. Printed with purpose."

5s preview · Kling 3.0

The visual language of a meticulous scientific illustrator who also reads The New Yorker. Every mark intentional. Every texture felt. Riso-discipline, gouache-wash fills, hand-drawn contour.

Tobacco Ink#A67C52

Clay Flush#E8A87C

Pressed Herb#B8C7A6

Field Stock#FAF6F1

Burnished Amber#D4956E

Press Slate#3D3D3D

Lantern Vellum#FEF5E8

Narration voice

Alto-leaning, chest voice resonance, 10–15% slower with breath preserved. The radiologist explaining your scan. Reference: The Daily narrator × senior physician on a long follow-up call.

↓ Scroll to begin Scene 01

[ FET · 2026 ]

EDITORIAL GRAIN

SCENE 01 / 13

6.8s — 18.8s

Risk of thaw — handled with gravity. — variant A

Risk of thaw — handled with gravity. — variant B

Risk of thaw — handled with gravity. — variant C

Risk of thaw — handled with gravity. — variant D

01 / 04

Option A

[ FET · 2026 ]

EDITORIAL GRAIN

SCENE 02 / 13

18.8s — 26.2s

01 / 04

Option A

[ FET · 2026 ]

EDITORIAL GRAIN

SCENE 03 / 13

26.2s — 34.4s

'The Transfer' chapter marker. — variant A

'The Transfer' chapter marker. — variant B

'The Transfer' chapter marker. — variant C

'The Transfer' chapter marker. — variant D

01 / 04

Option A

[ FET · 2026 ]

EDITORIAL GRAIN

SCENE 04 / 13

34.4s — 43.9s

Abdominal ultrasound — patient prep. — variant A

Abdominal ultrasound — patient prep. — variant B

Abdominal ultrasound — patient prep. — variant C

Abdominal ultrasound — patient prep. — variant D

01 / 04

Option A

[ FET · 2026 ]

EDITORIAL GRAIN

SCENE 05 / 13

43.9s — 47.1s

01 / 04

Option A

[ FET · 2026 ]

EDITORIAL GRAIN

SCENE 06 / 13

47.1s — 50.4s

01 / 04

Option A

[ FET · 2026 ]

EDITORIAL GRAIN

SCENE 07 / 13

50.4s — 53.2s

01 / 04

Option A

[ FET · 2026 ]

EDITORIAL GRAIN

SCENE 08 / 13

53.2s — 56.2s

Full catheter loaded and ready. — variant A

Full catheter loaded and ready. — variant B

Full catheter loaded and ready. — variant C

Full catheter loaded and ready. — variant D

01 / 04

Option A

[ FET · 2026 ]

EDITORIAL GRAIN

SCENE 09 / 13

56.2s — 58.2s

Catheter tip instrument study. — variant A

Catheter tip instrument study. — variant B

Catheter tip instrument study. — variant C

Catheter tip instrument study. — variant D

01 / 04

Option A

[ FET · 2026 ]

EDITORIAL GRAIN

SCENE 10 / 13

58.2s — 59.2s

Threshold — speculum, uterus emerging. — variant A

Threshold — speculum, uterus emerging. — variant B

Threshold — speculum, uterus emerging. — variant C

Threshold — speculum, uterus emerging. — variant D

01 / 04

Option A

[ FET · 2026 ]

EDITORIAL GRAIN

SCENE 11 / 13

59.2s — 73.4s

01 / 04

Option A

[ FET · 2026 ]

EDITORIAL GRAIN

SCENE 12 / 13

73.4s — 82.0s

Embryo released — climactic moment. — variant A

Embryo released — climactic moment. — variant B

Embryo released — climactic moment. — variant C

Embryo released — climactic moment. — variant D

01 / 04

Option A

[ FET · 2026 ]

EDITORIAL GRAIN

SCENE 13 / 13

82.0s — 93.0s

The closer — time, care, next steps. — variant A

The closer — time, care, next steps. — variant B

The closer — time, care, next steps. — variant C

The closer — time, care, next steps. — variant D

01 / 04

Option A

←→ variants ↑↓ scenes Space play voice F fullscreen

Three ways to teach thefrozen embryo transfer.

Same script. Three distinct worlds.

Warm Anatomical

Luminous Form (Soft 3D)

Editorial Grain

Warm Anatomical

Luminous Form (Soft 3D)

Editorial Grain

Three ways to teach the
frozen embryo transfer.