FET Pilot · 3 visual directions · 1 voice each

Three ways to teach the frozen embryo transfer.

A 93-second patient consent video reimagined in three brand-agnostic directions. Each style ships with its own palette, type, illustration system, voice signature, and 15 keyframe variants per scene — designed to be portable across the six US Fertility sub-brands.

Source videoFET_V2_US_04 · 93s · 15 scenes
Sub-brandsSGF · RSC · FCI · IVFFL · PREG · RMA
Pilot stageExploration — iteration 1
Hard deadline2026-07-31
The three directions
Style 1

Warm Anatomical

"Skilled hands. Warm science."
#F5EDE4#D4A574#E88D5F#8B6F47#2B3A3A
View frames →
Style 2

Luminous Form (Soft 3D)

"Warmth rendered in three dimensions."
#E6B8A2#C8D5A4#F4A85A#FBF9F5#4A4A4A
View frames →
Style 3

Editorial Grain

"Drawn with care. Printed with purpose."
#A67C52#E8A87C#B8C7A6#FAF6F1#D4956E
View frames →
Style 1 of 3

Warm Anatomical

"Skilled hands. Warm science."

Contemporary editorial medical illustration — anatomically honest, human-present, emotionally held — every form carries the confidence of a knowledgeable hand and the warmth of genuine care.

HeadingCormorant Garamond
BodyInter
Palette
Warm Parchment
#F5EDE4
Canvas
Terracotta Flesh
#D4A574
Primary
Coral Life
#E88D5F
Accent — embryo signal
Walnut Brown
#8B6F47
Cross-hatch shadow
Warm Charcoal
#2B3A3A
Ink + type
Muted Sage
#6FA396
Information layer
Warm Cream
#FFF3E0
Luminance
Voice

NPR-quiet, ~12% slower than clinical baseline. Mid-register chest voice; calm without sedation, warm without performance. Reference: Krista Tippett × reproductive endocrinologist on a follow-up call.

Read full voice prompt →
15 scenes · 4 variants each · click any frame to enlarge
Scene 01
The frozen embryo transfer.
0.0s — 4.3s
The frozen embryo transfer.

Dead-center title opener on bare Warm Parchment — the embryo asset and a refined serif heading, nothing else, maximum breathing room.

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Scene 02
Cryogenic storage.
4.3s — 6.8s
On the day of your transfer, your frozen embryo or embryos will be thawed in the laboratory.

Cryogenic dewar at right two-thirds, intentionally cool-gray against warm background, vapor wisps, single callout label at left.

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Scene 03
Risk of the thaw, handled with calm.
6.8s — 18.8s
Freezing and thawing technology has improved significantly, but there's still a risk that the embryo will not survive the thaw.

Risk disclosure — primary embryo emerging from vapor at left-center, secondary ghost embryo at lower-right acknowledging risk without drama; dewar recedes to background.

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Scene 04
Reserves exist — clinical room.
18.8s — 26.2s
If this occurs and you have extra embryos in storage, there will still be time to thaw an additional embryo.

Clinical room environment as reassuring backdrop; embryologist hands resting calmly at foreground left; small dewar in background reinforcing reserves exist.

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Scene 05
Simple and nearly painless.
26.2s — 34.4s
The transfer procedure is simple and nearly painless, and in the vast majority of cases, sedation is not required.

Stage-marker typography at left with catheter and embryo floating in generous negative space at right — composition embodies the narration's message of simplicity.

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Scene 06
Full bladder + ultrasound.
34.4s — 43.9s
You must come in with a moderately full bladder, which will allow your medical team to better visualize the uterus using abdominal ultrasound.

First appearance of the uterus cross-section at right; ultrasound probe at upper-left; bladder indicator below uterus; three Muted Sage callout labels.

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Scene 07
Embryo under the microscope.
43.9s — 47.1s
To start the embryo transfer procedure, the embryologist looks at the embryo under a microscope.

Close-in humanizing scene — embryologist hands with microscope, circular eyepiece vignette revealing the embryo magnified; the first fully human moment.

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Scene 08
Workstation — humanizing the team.
47.1s — 50.4s
(continuation — embryologist at workstation, instruments laid out)

Wider view pulling back from Scene 7 — both hands visible on lab surface, microscope at left, catheter-syringe assembly laid out at right, organized and ready.

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Scene 09
Drawing the embryo into the catheter.
50.4s — 53.2s
Using a small syringe, the embryologist draws the embryo and a small amount of culture media into the thin, flexible transfer catheter.

Close-up precision — right hand gripping syringe, plunger pulling back, warm amber fluid drawing into the clear barrel, embryo glow faintly visible entering the tube.

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Scene 10
Catheter loaded — instrument ready.
53.2s — 56.2s
(continuation — catheter fully loaded, embryo and culture media in the catheter)

Reframe to show the full catheter assembly — both hands visible, embryo glow seated inside the tube near the distal tip, instrument ready and confident.

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Scene 11
Catheter close-up — instrument detail.
56.2s — 58.2s
(transition beat — instrument detail before procedure begins)

Extreme close-up of the catheter tip only — deliberately blunted, precise technical illustration, amber glow visible just behind the tip, pure stillness.

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Scene 12
Speculum — discreet acknowledgment.
58.2s — 59.2s
A speculum is placed into the vaginal canal to visualize the cervix.

One-second transitional beat — speculum shown as instrument among instruments, small, floating in generous negative space, handled with clinical discretion.

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Scene 13
The procedure — anatomical centerpiece.
59.2s — 73.4s
The clinician then threads the catheter through the cervix and into the upper portion of the uterus, often with guidance from an abdominal ultrasound.

The procedural climax — full uterus cross-section at generous scale, catheter threading through cervix into fundal region, ultrasound inset at upper-left, embryologist hand at foreground lower-left, three callout labels.

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Scene 14
Release — the emotional peak.
73.4s — 82.0s
Then the embryo is released into the uterine cavity for implantation. The procedure typically takes less than 10 minutes.

The emotional peak — embryo releases from catheter tip and floats free in the luminous uterine cavity; catheter retreats; time motif arc appears; no hands in frame.

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Scene 15
Next steps — the unclosed arc.
82.0s — 93.0s
Following the embryo transfer, your medical team will provide comprehensive instructions on next steps leading up to the pregnancy test.

Hopeful, reserved closer — the time motif arc centered with typographic elements only; no anatomy, no instruments; the embryo has been delivered and is no longer the visual subject.

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Style 2 of 3

Luminous Form (Soft 3D)

"Warmth rendered in three dimensions."

Every element has volume, temperature, and life. Soft 3D rendering gives biological forms a tactile warmth that flat illustration cannot. Sits closer to Buck Studio / Giant Ant than to a Pixar short.

HeadingNunito
BodyInter
Palette
Soft Petal
#E6B8A2
Primary
Sage Promise
#C8D5A4
Secondary
Apricot Light
#F4A85A
Embryo signal — culture media thread
Cream Canvas
#FBF9F5
Surface
Warm Graphite
#4A4A4A
Type + line
Mineral Blue
#8FA8B8
Equipment
Candlelight
#FFF8F0
SSS glow
Voice

NPR science correspondent × fertility specialist. 130–140 wpm, measured. Subtle upward lift on reassurance lines. The brightness of a contemporary wellness brand voice without performed softness.

Read full voice prompt →
15 scenes · 4 variants each · click any frame to enlarge
Scene 01
The Frozen Embryo Transfer.
0.0s — 4.3s
The frozen embryo transfer.

Warm Cream Canvas title card; Nunito Bold centered at 48% vertical; Sage Promise biomorphic background blob; embryo cluster half-materializing at center-bottom by final frame.

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Scene 02
Frozen storage.
4.3s — 6.8s
On the day of your transfer, your frozen embryo or embryos will be thawed in the laboratory.

Cryogenic dewar at left-center on a laboratory benchtop; Candlelight vapor rising from open top; Frozen storage callout label at right; Sage Promise blob anchors lower-left depth.

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Scene 03
The thaw — resilience, not risk.
6.8s — 18.8s
Freezing and thawing technology has improved significantly, but there's still a risk that the embryo will not survive the thaw.

Embryo cluster suspended in warm Candlelight vapor field — luminous, hopeful; a second dewar soft-focused at 20% opacity in background implies reserve embryos; warmth reads as transformation, not danger.

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Scene 04
The procedure is simple.
18.8s — 26.2s
If this occurs and you have extra embryos in storage, there will still be time to thaw an additional embryo.

Clinical exam room in 3/4-perspective — rounded chair, soft pendant light, Cream Canvas walls; Time motif arc ring at 20% opacity in background; step-label badge lower-left.

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Scene 05
Full bladder preparation.
26.2s — 34.4s
The transfer procedure is simple and nearly painless, and in the vast majority of cases, sedation is not required.

Simplified 3D torso cross-section in representational style; Sage Promise bladder volume visible; Mineral Blue ultrasound probe at exterior surface; single annotation callout.

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Scene 06
The embryologist, prepared.
34.4s — 43.9s
You must come in with a moderately full bladder, which will allow your medical team to better visualize the uterus using abdominal ultrasound.

Laboratory benchtop environment; microscope in Mineral Blue at left-third; embryologist figure at right-center in 3/4 angle toward bench; Sage Promise biomorphic accent at 25% opacity in background.

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Scene 07
Embryo under the microscope.
43.9s — 47.1s
To start the embryo transfer procedure, the embryologist looks at the embryo under a microscope.

Close-up of microscope with embryologist's hands on focus wheel; face suggested but soft-focus at eyepiece in upper-right; warm light particles in mid-foreground; Apricot Light reflection on objective lens.

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Scene 08
Embryologist with syringe.
47.1s — 50.4s
(continuation — embryologist at workstation, instruments laid out)

Embryologist's hands hold the syringe at mid-frame close-up; petri dish with embryo cluster below on benchtop; Apricot Light culture media visible through translucent syringe body; plunger at neutral position.

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Scene 09
Embryo enters the catheter.
50.4s — 53.2s
Using a small syringe, the embryologist draws the embryo and a small amount of culture media into the thin, flexible transfer catheter.

Extreme macro close-up; catheter running diagonally lower-left to upper-right; embryo cluster visible at 40% along catheter length inside translucent tube; Apricot Light culture media surrounding it.

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Scene 10
Loaded catheter — full view.
53.2s — 56.2s
(continuation — catheter fully loaded, embryo and culture media in the catheter)

Full-length catheter in horizontal orientation, centered vertically; embryo visible within as Apricot Light warm glow; single annotation callout 'Embryo + culture media'; Cream Canvas background.

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Scene 11
Speculum — the instrument.
56.2s — 58.2s
(transition beat — instrument detail before procedure begins)

Speculum presented as a clean instrument on Cream Canvas surface; Mineral Blue soft 3D form in 3/4 angle; brief, matter-of-fact, no body context. (Note: Style 2 places the speculum at S11 instead of S12.)

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Scene 12
Transition breath.
58.2s — 59.2s
A speculum is placed into the vaginal canal to visualize the cervix.

Pure transitional dissolve frame; warm Cream Canvas with Sage Promise biomorphic shape drifting through as a visual breath between instrument and anatomy.

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Scene 13
The catheter threads — anatomical centerpiece.
59.2s — 73.4s
The clinician then threads the catheter through the cervix and into the upper portion of the uterus, often with guidance from an abdominal ultrasound.

Uterus cross-section in midline cut — Soft Petal exterior, Candlelight interior cavity; catheter threads from below in Mineral Blue; Apricot Light guideline traces procedure path; ultrasound monitor inset upper-left; max 2 annotation callouts.

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Scene 14
The release — the climactic moment.
73.4s — 82.0s
Then the embryo is released into the uterine cavity for implantation. The procedure typically takes less than 10 minutes.

Intimate uterus cross-section; embryo at maximum luminance emerging from catheter tip; peak SSS 15%, single clean catch-light; bloom 6% at release; Candlelight interior at warmest value; lower-third caption fades in after 3s.

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Scene 15
Time, care, possibility.
82.0s — 93.0s
Following the embryo transfer, your medical team will provide comprehensive instructions on next steps leading up to the pregnancy test.

Three-arc Time motif ring centered; five visual library silhouettes orbiting at 20–30% opacity; lower-third 'Your medical team will guide your next steps' in Nunito SemiBold; Sage Promise background at 60% saturation; warmest frame of the sequence.

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Style 3 of 3

Editorial Grain

"Drawn with care. Printed with purpose."

The visual language of a meticulous scientific illustrator who also reads The New Yorker. Every mark intentional. Every texture felt. Riso-discipline, gouache-wash fills, hand-drawn contour.

HeadingCrimson Text
BodySource Serif 4
Palette
Tobacco Ink
#A67C52
Primary linework
Clay Flush
#E8A87C
Embryo + warmth
Pressed Herb
#B8C7A6
Background fill
Field Stock
#FAF6F1
Paper white
Burnished Amber
#D4956E
Callouts + emphasis
Press Slate
#3D3D3D
Type + cross-hatch
Lantern Vellum
#FEF5E8
Hope luminance
Voice

Alto-leaning, chest voice resonance, 10–15% slower with breath preserved. The radiologist explaining your scan. Reference: The Daily narrator × senior physician on a long follow-up call.

Read full voice prompt →
15 scenes · 4 variants each · click any frame to enlarge
Scene 01
The Frozen Embryo Transfer.
0.0s — 4.3s
The frozen embryo transfer.

Title card opener — Crimson Text title in upper two-thirds, a wobbled Tobacco Ink rule at midpoint, embryo stipple form introduced for the first time in the lower-left third on clean Paper White.

RENDERS PENDING
Nano Banana Pro generations not yet completed for this scene. Drop the 4 variants into style-3-editorial-grain/output-frames-style-3/ and re-run _build_showcase.py.
Scene 02
Frozen embryo storage.
4.3s — 6.8s
On the day of your transfer, your frozen embryo or embryos will be thawed in the laboratory.

Full cryogenic dewar in center-right, Sage Mist nitrogen vapor rising from mouth, three embryo stipple forms floating partially obscured in vapor — frozen, not yet thawed.

RENDERS PENDING
Nano Banana Pro generations not yet completed for this scene. Drop the 4 variants into style-3-editorial-grain/output-frames-style-3/ and re-run _build_showcase.py.
Scene 03
Risk of thaw — handled with gravity.
6.8s — 18.8s
Freezing and thawing technology has improved significantly, but there's still a risk that the embryo will not survive the thaw.

Split horizontal composition — left half shows a living embryo emerging from Sage Mist vapor in full Clay Flush stipple; right half shows a second embryo in ghost-stipple Press Slate at 30% opacity representing the survival risk, separated by a bare Burnished Amber line.

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Scene 04
Backup embryo reassurance.
18.8s — 26.2s
If this occurs and you have extra embryos in storage, there will still be time to thaw an additional embryo.

Exam chair as calm horizontal anchor in right two-thirds, small dewar silhouette upper-left, a Burnished Amber dashed line connecting them — continuity, backup, care. Cross-hatch shadows at their lightest.

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Scene 05
'The Transfer' chapter marker.
26.2s — 34.4s
The transfer procedure is simple and nearly painless, and in the vast majority of cases, sedation is not required.

Editorial chapter-opening layout — Burnished Amber full-width rule at golden ratio, 'The Transfer' title above in Crimson Text, embryologist hands at rest below the rule on clean Paper White. Hands carry the scene's reassurance.

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Scene 06
Abdominal ultrasound — patient prep.
34.4s — 43.9s
You must come in with a moderately full bladder, which will allow your medical team to better visualize the uterus using abdominal ultrasound.

Reclining patient torso (no face) in center-right, ultrasound transducer resting on abdomen, fan-shaped Clay Flush beam field extending left with a ghostly uterine outline inside it. Burnished Amber callout labels the procedure.

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Scene 07
Embryo under microscope.
43.9s — 47.1s
To start the embryo transfer procedure, the embryologist looks at the embryo under a microscope.

Circular microscope eyepiece left-third as a vignette frame-within-frame — embryo in full Clay Flush stipple with Lantern Vellum halo inside the circle; embryologist hands at microscope stage right. The embryo at its most precious.

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Scene 08
Embryologist draws embryo into catheter.
47.1s — 50.4s
(continuation — embryologist at workstation, instruments laid out)

Composed still-life: syringe held by embryologist hands center-frame, catheter extending diagonally toward upper-right with embryo stipple at the bulb end indicating loading position. Focus entirely on precision and craft.

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Scene 09
Catheter bulb close-up.
50.4s — 53.2s
Using a small syringe, the embryologist draws the embryo and a small amount of culture media into the thin, flexible transfer catheter.

Extreme close-up on catheter bulb at 3x scale — embryo stipple cluster and culture media both visible through translucent bulb wall. Burnished Amber callout lines label both elements. Maximum instrument precision in this sequence.

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Scene 10
Full catheter loaded and ready.
53.2s — 56.2s
(continuation — catheter fully loaded, embryo and culture media in the catheter)

Pull-back from Scene 9 — full catheter length now visible as a single complete instrument with slight S-curve, embryo at bulb end, syringe partial at left. A Burnished Amber dashed path anticipates Scene 13's threading.

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Scene 11
Catheter tip instrument study.
56.2s — 58.2s
(transition beat — instrument detail before procedure begins)

Pure instrument close-up — catheter tip angled 30 degrees from horizontal in right-center frame, maximum cross-hatch precision, no anatomical context. A visual breath before Scene 12. Editorial journal plate quality.

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Scene 12
Threshold — speculum, uterus emerging.
58.2s — 59.2s
A speculum is placed into the vaginal canal to visualize the cervix.

Transitional beat — two abstract curved instrument silhouettes (speculum, suggestion only) in center, and below them a ghost uterine outline at 15% opacity beginning to emerge as if developing on a print surface. Threshold between preparation and procedure.

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Scene 13
The procedure — anatomical centerpiece.
59.2s — 73.4s
The clinician then threads the catheter through the cervix and into the upper portion of the uterus, often with guidance from an abdominal ultrasound.

The signature anatomical scene. Full uterine cross-section with complete cross-hatch depth — catheter path entering from below threading through cervix. Ultrasound monitor upper-right. Riso overprint warm mauve tone on uterine wall fills. Two Burnished Amber callout labels.

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Scene 14
Embryo released — climactic moment.
73.4s — 82.0s
Then the embryo is released into the uterine cavity for implantation. The procedure typically takes less than 10 minutes.

Uterine cross-section reduced to 30% opacity ghost context. Foreground: the embryo stipple cluster emerging from catheter tip into uterine cavity — full Clay Flush stipple, Lantern Vellum halo at maximum intensity. The exclusive Riso emergent tone #C9834A appears only here at the embryo's dense center.

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Scene 15
The closer — time, care, next steps.
82.0s — 93.0s
Following the embryo transfer, your medical team will provide comprehensive instructions on next steps leading up to the pregnancy test.

Hopeful close using the clock motif and diptych structure. Clock face on Lantern Vellum field left — no numerals, 12 Tobacco Ink tick-marks, hands at ~7 minutes past. Right: a hand-drawn instruction card and patient's open receiving hand. Lantern Vellum as dominant fill tone used only here.

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